diplo.services

Media Workshop for Diplomats, particularly Press Attachés

Practical training for professional media relations, strategic communication, and navigating the German media landscape.
November 18, 2026 · Berlin · Haus der Bundespressekonferenz

What makes the German media "tick"?
How do I get my Embassy (messages) heard?
How do I communicate in crises and conflicts?
And what does strategic communication involve?
Experienced speakers from the media, agencies and the Foreign Office will answer your questions.
You will also attend the Federal Government Press Conference.

Registration and further questions

A glimpse into our media workshops

Impressions from past workshops with press attachés and diplomats – ranging from exchanges with journalists to attending the government press conference.

Attendance to the official Bundespressekonferenz
Certificate of Attendance
Lunch included

Apply here

Media Relations for Embassies and Diplomats

Professional press relations are a key component of successful diplomacy.

diplo.services supports embassies, press attachés and diplomats in tailoring their communication with the media, building contacts and enhancing public perception of their daily work.

In our media workshops for diplomats and press attachés, experienced journalists provide practical knowledge about the German media landscape and offer specific tips for successful press relations.

Topics of our workshops

German Media Landscape
‍
Who is who and how do German media outlets work?

Press Relations

How do embassies reach journalists and editorial offices?

Media Relations

Building and maintaining long-term contacts.

Strategic Communication

How does a foreign ministry communicate?

Crisis Communication

How do institutions respond to crises, allegations, and misinformation?

Government Press Conference

Insights into the work of the BPK and the German government press.

Agenda

09:30 - Who is who in the German media landscape (Ewald König / Gudrun Dometeit)
11:00 - Coffee Break
11:15 - Press relations and maximising Impact – practical Tips (Gudrun Dometeit)
12:30 - Lunch
13:30 - Visit to the government press conference in the BPK
15:00 - The strategic communication of the Federal Foreign Office
16:30 - Crisis and conflict communication
17:15 - Open Discussion & Feedback
17:30 - End of the event

View of Bundespressekonferenz from Bundeskanzleramt

Address
Haus der Bundespressekonferenz
Schiffbauerdamm 40
10117 Berlin
18. November 2026 · 09:30–17:30 Uhr
Workshop language: English

Practical. Direct. From a journalist’s perspective.

Our workshops combine background knowledge with practical experience from everyday journalistic practice. Participants gain direct insight into how the German media operate and learn how to convey their messages to journalists clearly, professionally and effectively.

The events take place in Berlin and can be tailored to the individual needs of embassies, ministries and diplomatic missions.

Interested in a media workshop?
Whether for press attachés, communications officers, or diplomatic teams—we also offer tailored workshop formats.

Who is the workshop for?
Press attachés · Diplomats · Communications officers · Embassies · International organizations

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