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Media Workshop for Press

Media workshops for press attachés and other diplomats: participants are given an overview of the German media landscape, practise drafting press releases, learn about crisis communication and attend the government press conference. diplo.news is also happy to support embassies with their press relations work.

Next Workshop on 9 September 2026

MORE Info

Media Relations for Embassies and Diplomats

Professional press relations are a key component of successful diplomacy. diplo.services supports embassies, press attachés and diplomats in tailoring their communication with the media, building contacts and enhancing public perception of their work.

Next workshop on 9 September 2026

In our media workshops for diplomats and press attachés, experienced journalists provide practical knowledge about the German media landscape and offer specific tips for successful press relations.

Topics covered in our Workshops

The German media landscape: Who’s who, and how do German media organisations operate?
Press contacts and media relations: How can you build and maintain long-term relationships with journalists?
Public relations and its impact: Practical tips for maximising your media presence.
Strategic communication: How does a foreign ministry communicate, and what role does strategic communication play?
Crisis and conflict communication: How do diplomats and institutions respond in difficult situations?
Crisis and conflict communication: How do diplomats and institutions respond in difficult situations?
A first-hand look at the Bundespressekonferenz: Attending a government press conference at the Federal Press Conference Centre in Berlin.
Discussion and feedback: Sharing views, individual questions and practical experiences.

Practical. Direct. From a journalist’s perspective.

Our workshops combine background knowledge with practical experience from everyday journalistic practice. Participants gain direct insight into how the German media operate and learn how to convey their messages to journalists clearly, professionally and effectively.

The events take place in Berlin and can be tailored to the individual needs of embassies, ministries and diplomatic missions.

Next workshop on 9 September 2026

Would you like to organise a media workshop for your embassy or your team?

Contact us for further information and bespoke workshop formats.

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