Professional press relations are a key component of successful diplomacy. diplo.services supports embassies, press attachés and diplomats in tailoring their communication with the media, building contacts and enhancing public perception of their work.
Next workshop on 9 September 2026
In our media workshops for diplomats and press attachés, experienced journalists provide practical knowledge about the German media landscape and offer specific tips for successful press relations.
Topics covered in our Workshops
The German media landscape: Who’s who, and how do German media organisations operate?
Press contacts and media relations: How can you build and maintain long-term relationships with journalists?
Public relations and its impact: Practical tips for maximising your media presence.
Strategic communication: How does a foreign ministry communicate, and what role does strategic communication play?
Crisis and conflict communication: How do diplomats and institutions respond in difficult situations?
Crisis and conflict communication: How do diplomats and institutions respond in difficult situations?
A first-hand look at the Bundespressekonferenz: Attending a government press conference at the Federal Press Conference Centre in Berlin.
Discussion and feedback: Sharing views, individual questions and practical experiences.